The Top Ten Benefits You Get When You Opt for Google Cloud Hosting (2022)

The Top Ten Benefits You Get When You Opt for Google Cloud Hosting (2022)

If you want a website for your company, finding a good web host should be your number one priority. Your choice of web hosting company will have a direct impact on the quality of your website as well as its overall performance.

A web hosting company is responsible for more than just serving your website’s contents to users that visit your site. It governs the functionality of your website, including how quickly it loads, how available it is even during outages, and how secure it is, all of which have direct bearing on the user experience that your customers have and the effectiveness of your website as a marketing tool.

You see why it’s so important to have a good web host, don’t you?

Over the course of the last several years, Google’s cloud hosting solution has become more popular and has firmly established itself as a top provider for millions of consumers. We’ve produced a list of the top benefits of using Google Cloud hosting to assist you make your choice if you’re thinking about using Google as an alternative. This list includes the reasons why we believe Google Cloud hosting is the best solution presently available on the market.

1. An Exceptional Level of Availability and Uptime
The accessibility of your website is one of the most important aspects that will determine its level of success. Whether users are unable to access your website, it won’t matter if you have the most engaging content or the finest product on the market. None of it will matter.

The last thing you need is for your website to go down, which will cause you to lose both visitors and money. At this point, potential followers and consumers will most likely search for your rivals in order to see what they offer.

A website that has frequent periods of downtime will not only have an effect on its revenue, but it may also have a negative influence on the ranks it receives in search engines. Spiders from both Google and Bing will often visit your website in order to “crawl” it and evaluate its content, page speed, and availability. Your search engine optimization may suffer if you have frequent or extensive outages (Search Engine Optimization).

The availability of your website is directly impacted by your choice of hosting provider. There is not much that you can do on your own to improve the uptime of the system. In addition to ensuring that your code is error-free, you are wholly dependent on the performance of your hosting provider.

Obtaining an Uptime Rate of 99.99%
The fact that Google Cloud Hosting is committed to having an uptime of more than 99.99% is a significant benefit of opting for their hosting solutions. This is reflected in their Compute Engine Service Level Agreement (SLA), which states that a cash credit will be issued for any monthly uptime that falls below 99.99%.

Moving our infrastructure to Google Cloud Platform (GCP) has given us the opportunity to stand on the shoulders of those who came before us here at Kinsta. We are granted access to one of the most extensive networks in the whole globe, which is resistant to downtime thanks to an infinite number of failover options for both system and server failures. After that, we immediately and directly pass these advantages forward to our clients in the form of a premium WordPress hosting service that has a monthly uptime that is very close to 100%.

Uptime availability is something that can be achieved by other significant cloud providers, such as Amazon Web Services (AWS) and Microsoft Azure, who both have infrastructure that can compete with Google Cloud. However, despite much research, it does not seem that there is a study that can be considered conclusive or credible that determines which cloud platform is the most trustworthy (yet).

2. Transfer of Running Virtual Machines in Real Time
The live transfer of virtual machines is another another significant benefit that comes with using Google Cloud hosting, particularly here at Kinsta (VMs). When live-migrating VMs between host machines, this makes it possible for us, as a WordPress hosting provider, to keep your website accessible while ensuring that its speed is not adversely affected in any discernible way.

When it comes to providing a cutting-edge service, it is essential to regularly patch, fix, and update both the software and the hardware. Your instances and website will continue to be accessible during the live transfer process with Google.

This is a very complicated procedure that requires the involvement of many different parts. Take a look at the following depiction of the high-level processes to get a better understanding of the many moving elements that are involved:

Although at first, Google Cloud’s product was the only one of its kind on the market, rivals have began to realize the benefits: Live migration is a service that was first offered by Amazon Web Services and has now been imitated by Microsoft Azure.

3. Free Monitoring of Server Availability
Monitoring the availability of both your infrastructure and website is an absolutely necessary activity when considering the possible consequences of downtime.

You will have the option to automatically monitor the availability of your hosting setup and be notified in the event of any disruptions if you put into place a solution that will conduct uptime checks. This gives you the ability to quickly react to any problems that are under your control, reducing the amount of downtime you have while simultaneously monitoring whether or not your supplier fulfills their SLA.

Another benefit of using Google’s cloud hosting service is that it comes with an operations suite that enables you to monitor how well your platform and apps are doing. The process of developing uptime tests and alerting rules is quite straightforward. Additionally, monitoring your Google infrastructure is entirely free of charge (though monitoring technology outside Google Cloud will cost extra).

You are able to establish uptime checks for a variety of resource types using the platform, including the following:

4. World’s Preeminent Infrastructure Leader
The worldwide network that Google Cloud hosting provides is one of the most notable features that sets it apart from competing services. It is without a doubt one of the largest in the world, readily competing with Microsoft and Amazon in terms of their worldwide infrastructure.

It’s not a simple process, but you should try to compare the worldwide infrastructure of the top three cloud providers. When describing their worldwide network, each of them uses a distinct vocabulary, and some data points are not made accessible to the public.

Despite the fact that we are unable to identify a single obvious winner, the information that we have compiled in the table below demonstrates that Google Cloud provides the most advanced worldwide network:

Your overall user experience will be significantly impacted by the presence of a worldwide network. The physical location of your visitors is one of the most important factors determining how quickly they can access your website and the contents it provides.

You’ll be able to provide local access to a greater number of users if your network is bigger and more widely scattered. This implies that a greater percentage of your end consumers will have a more positive experience overall when they visit your website since it will load more quickly.

The following paragraphs will outline many of the hosting benefits that Google Cloud provides inside their industry-leading global infrastructure.

5. The Highest Throughput in the Industry
The pace at which data is processed and sent between two sites is referred to as the throughput. In the field of networking, it is used to assess the performance (also known as speed) of virtual machines (VMs), hard drives, internet connections, and network connections.

Network throughput is defined as the number of data packets that are able to reach their intended location within a certain amount of time. Networks that suffer from packet loss are sluggish and have poor performance. Because of this, the speed of your apps will decrease, which will have an effect on your consumers.

In a nutshell, the loading time of your website will increase, particularly under conditions of heavy traffic.

The unbeatable network speed offered by the platform is one of the most significant benefits associated with opting for hosting with Google Cloud. A recent study that compared the three leading cloud service providers found that virtual machines hosted on Google Cloud had roughly three times the network performance of their counterparts hosted on Amazon Web Services and Microsoft Azure. The machine with the worst network throughput performance at Google outperformed machines with the best performance at AWS and Azure by a margin of 65 and 105% respectively.

The newly developed Compute-Optimized VMs by Google emerged victorious in tests measuring network throughput performance (C2). Everyone who uses Kinsta’s WordPress hosting packages may now use these new GCP servers thanks to Kinsta’s decision to make them open to the public.

These C2 machines have allowed Kinsta customers like Hardbacon and Enventys Partners become aware of improvements in page load time of 63% and 50%, respectively. Additionally, performance dips caused by traffic surges are now a thing of the past thanks to the implementation of these machines.

6. Performance Optimization Utilizing Different Levels of Network Service
One of the most important advantages of using Google’s cloud hosting is the ability to customize your network in terms of either its speed or its cost thanks to a selection of different Network Service Tiers.

The Google Cloud Platform is able to handle the great majority of the route from the user to your resources as a result of the creation of a gigantic network of real-world infrastructure by Google. Customers are given access to their cutting-edge network, which allows them to avoid the very congested routing of the public internet and reduce the number of traceroute hops, resulting in improved performance.

Let’s have a look at the different tiers of service that Google Cloud Platform offers for its network.

Premium Tier
The Premium tier is optimized for high-performance routing and is the more costly of the two available alternatives. Google’s worldwide private fiber network connects more than 100 points of presence, and it is via this network that traffic is routed (POPs).

The Premium tier is optimized for lightning-fast performance. The user is collected from their internet service provider (ISP) at the Point of Presence (PoP) that is closest to them. They then go over the Google Network utilizing cold-potato routing, which is a method that restricts both the total distance traveled and the total number of hops along the traceroute in order to provide a more rapid and safe delivery.

You will also reap the benefits of global load balancing as an extra bonus. Instead of having numerous load balancers for each area, you just have one large load balancer that distributes your traffic across all of your servers’ various locations. Because of this, you are able to utilize a single anycast IP address for your whole network, which is something that is only achievable if you have complete control over the hardware that is being used.

Within the framework of this configuration, you are safeguarded by a Global Service Level Agreement (SLA). This places a contractual obligation on Google to provide a certain level of service, and if they are unable to meet those standards, you will be paid for the shortfall.

Standard Tier
At the Standard tier, you focus on cost optimization rather than peak performance in order to get the most out of your network. In spite of this, you will still have access to performance levels that are on par with those offered by other cloud providers.

The majority of your data is routed via the networks of your current internet service provider (ISP) using the normal routing method. A “hot-potato” strategy is used to manage traffic, which involves sending data across a large number of networks, autonomous systems, and Internet service providers (ISPs) before it reaches its ultimate destination. When there are an increased number of hops between the source of the data and the consumers, speed is reduced.

You will only have access to regional cloud load balancing services if you go with the Standard tier, which adds another layer of complexity to the offering. This will need more “footwork” on your part as the client, while under the Premium tier, you will have access to global load balancing for your configuration.

Additionally, the Global SLA that is included with the Premium tier is not included with the Standard tier. You will thus not be paid for a loss of service, even in the very unlikely case that performance criteria are not reached.

Networking alternatives to those offered by Google Cloud
A tiered cloud network was made available for use for the first time by a major public cloud provider, and that provider was Google Cloud Platform. It wasn’t long before other important companies joined the party, just as it would be the case with any new and innovative product that was released in the cloud realm.

Amazon discreetly released their new AWS Global Accelerator product at the tail end of 2018. Then, towards the middle of the year 2020, Microsoft finished off the holy trifecta by introducing Azure routing preference.

Both of these service providers give an answer that is analogous to the GCP Network Service Tiers. One of their numerous points of presence (PoPs) will accept traffic that is geographically near to the user. After that, it is sent over all of their worldwide networks.

Each of these solutions provides a cold-potato strategy for directing traffic across the fewest feasible hops in order to boost speed and guarantee a low latency. Both the Azure and AWS options have extra data transmission expenses, much as Google Cloud Platform does.

7. Persistent Commitment to the Expansion of the Network
Despite the fact that it now provides infrastructure on a planet-scale, Google continues to be dedicated to expanding and upgrading its worldwide network. They are concentrating on growing into new geographical areas and nations so that they may create additional network edge sites.

This increasing trend will, in turn, boost your capacity to provide clients who visit your website with an amazing user experience. You will be able to provide ever-lower latency while simultaneously increasing performance with the addition of new sites all around the globe.

Google has stated that it would be entering five more areas beginning of the month of November 2021. These include Warsaw (located in Poland), Delhi (located in India), Melbourne (located in Australia), and Toronto (located in Canada) (Canada).

However, this is not the end of the story. In addition to the establishment of a new data center in Israel, the following additions are on the roadmap for the Google Cloud in the near future:

Not only should new territories be mentioned, but so should Google’s dedication to improving the connectivity of their infrastructure via the use of underwater cables. These new links speed up the transfer of data while also transporting our digital bloodstream from one end of the world to the other.

Just for the year 2021, Google has revealed plans for six more undersea cables that will link the United States of America, Africa, the Middle East, Europe, and Asia.

8. Quick and Simple Setup
When beginning the process of developing a website, blog, or application, the thought of setting up the necessary infrastructure may be somewhat intimidating. A plethora of obstacles and choices may rapidly pile up, such as the following examples:

The simplicity with which a new web hosting solution may be implemented is among the chief advantages offered by Google Cloud hosting. The service gives you access to more than one hundred web hosting options that are ready to deploy with just a click, making the process of setting up and launching your website much easier.

These solutions provide a predefined configuration that generally consists of a virtual machine server, an operating system, storage disks, a content management system, and a database. These solutions are known as click-to-deploy solutions. They may be purchased at a reasonable cost without the need to spend the time and energy needed to locate the things that are necessary to get things started.

The click-to-deploy hosting options offered by Google Cloud are completely modifiable. Therefore, after you have your day-one deployment up and running, you will have the ability to return at a later time to make adjustments and further optimize the system.

It is highly recommended that you give the Google Click to Deploy solution for WordPress some consideration if you are thinking about starting your very first website or blog. This solution provides an out-of-the-box installation of WordPress on the Compute Engine platform. It is offered in conjunction with a variety of hosting packages and may be purchased at a range of different pricing points.

When examining the three most prominent cloud service providers, it seems that Google Cloud is the most user-friendly option. Amazon Web Services (AWS) provides web hosting options that are on par with those offered by competitors out of the box through Amazon Lightsail; yet, the process seems more complicated; more setup and thinking are necessary to get started.

Azure is somewhat of a mystery in this context. Despite the fact that it is not immediately obvious, it also provides services for web hosting. Because their website focuses on web apps rather than websites, it is easy to overlook the fact that it is part of their Web Apps service, which can be found on their website.

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